Published July 8, 2024

Do Not Miss Off Market Oppportunities

Written by Tiffanie N. Patton

Do Not Miss Off Market Oppportunities header image.

What Are Off-Market Homes?

Also known as quiet or pocket listings, off-market homes are properties that may be for sale but aren’t listed on multiple listing services (MLS). That means real estate agents who sell these properties must do the legwork to find buyers on their own.

Listing homes off the market was a bit of a rarity in the past but has gained traction with homeowners. These listings become a secondary market of sorts, especially in the face of increasing demand and tight inventory.

Potential homebuyers want to stay ahead of their competition. Home sellers may want to keep the sale of a house private or save money on real estate commissions. This is where off-market listings come in.

Off-Market Listings: How They Help Sellers

Here are a few reasons why an off-market listing might be the way to go if you’re selling a home:

Preserving privacy. An off-market listing might provide peace of mind if you’re concerned about people knowing where you live or you don’t want to generate unwanted attention. In this scenario, agents share the listing with an informal network of other real estate professionals—in their office or elsewhere—who know prospective buyers. Even though this tactic is less likely to start a bidding war than a public listing would, you might be able to sell your home without much fanfare.
Testing the market. You could decide with your agent to put your home on a private online network as a test run, to see whether the price you set gets much interest. The advantage to this approach is that if your price is too high and you’re not generating much buyer interest, you can stop the private listing and move to the MLS without anyone knowing the price changed and that the home already had been on the market. When the entire MLS can see that your price dropped and that the home has been on the market a while, it might embolden buyers to ask for a price cut.
Avoid disturbing renters. If you own a property that has one or more renters living within the building, you might prefer a private listing that limits the number of showings that might be required in a full market listing

We offer a list OFF MARKET LISTINGS!